Quick answer: plan a Kuwait National Day campaign from early January. Decide whether you will run an offer, a message of celebration or both, and write Arabic-first creative that treats national symbols with care. Book ad budgets and approvals at least two weeks ahead, and adjust delivery and customer service for the public holidays. Kuwait celebrates National Day on 25 February and Liberation Day on 26 February. Afterwards, measure results against a normal February week.
February is the busiest month of the year for brand content in Kuwait. Streets, malls and social feeds fill with the national colours, and many brands join in. That creates an opportunity and a risk. Brands that plan early publish something thoughtful and keep their operations running smoothly. Brands that start in the last week often publish a generic greeting, or an offer their delivery team cannot fulfil during the holidays. This guide sets out the decisions and a simple timeline.
What do the two days mark?
Kuwait celebrates National Day on 25 February, and Liberation Day on 26 February marks the end of the occupation in 1991. Many brands refer to the whole month as “Hala February”. The exact public holiday dates, and any extra days off around them, are announced by the government each year. Confirm them before you promise delivery dates or opening hours.
Should your brand run an offer, a message or both?
| Approach | Suits | Watch out for |
|---|---|---|
| Message of celebration only | B2B companies, suppliers to government, professional services | Keep it sincere and specific to your brand. Avoid a hard sell next to the greeting. |
| Seasonal offer | Retail, restaurants, online stores | Check stock, delivery capacity and clear offer terms before you announce it. |
| Both | Consumer brands with an active social presence | Publish the greeting and the offer as separate posts, so the offer doesn’t overshadow the occasion. |
What timeline works?
- Six weeks before (mid-January): choose the approach, set the budget and write the offer terms.
- Four weeks before: write the creative brief, with the Arabic copy written first rather than translated from English.
- Three weeks before: build the offer or landing page and set up tracking for orders or enquiries.
- Two weeks before: submit ads for review, schedule posts, and prepare replies for common questions.
- One week before: test the checkout, delivery messages and auto-replies, and update opening hours everywhere.
- 25 and 26 February: publish, respond to comments and messages, and watch stock levels.
- First week of March: report results and note what to repeat next year.
How should the creative look and read?
Write Arabic copy first, in natural language, instead of translating an English slogan word for word. Use the national colours with restraint and care. Avoid distorting the flag or the emblem, and keep them away from discount labels and price tags. Pride and gratitude read better than urgency. Real people, real places in Kuwait and your own team tend to outperform stock images that could belong to any brand.
What changes in your operations?
- Delivery times and cut-off dates around the holidays, stated clearly on the site and in messages.
- Customer service hours, plus auto-replies that say when you will answer.
- Opening hours on your website, Google Business Profile and social profiles.
- Offer end dates, written in the terms and enforced by your store settings.
How do you measure the results?
Compare the campaign period with the same weeks in a normal month, or with last February if you have the data. Measure orders, enquiries and other key actions, not likes alone. Expect competition for attention to rise in February as more brands advertise, so judge cost per result rather than reach. Check search interest for your products in Google Trends to see when demand actually starts.
Frequently asked questions
When are the holiday dates announced?
The government announces them each year, sometimes with extra days added. Check the official announcement before you commit to delivery dates.
Should B2B companies take part?
Yes, with a sincere message and no offer. A short video from your team, or a thank-you to clients and partners, fits most B2B brands.
Does Creative 4 All run seasonal campaigns?
We plan seasonal campaigns only when a client asks for one, as a separate scope with its own timeline and budget.
Campaign planning and reporting are part of our digital marketing service. To plan next February early, share your goals through our quote request form.
Sources
By the Creative 4 All team, building bilingual websites and campaigns since 2012. Reviewed for Kuwait in November 2026.
